Fuzion Brands

Fuzion Global Corporation, a Mississauga, Ontario, Canada-based leader in digital scales production and distribution in North America and Europe, is earning a reputation for highquality products and service that few if any of its competitors can match.

Since its founding in 1997 under the name Gram Precision, the company has employed the highest manufacturing standards in the scale distribution business while maintaining a fair and competitive price. Inventive engineering and excellent technological resources have allowed the firm to remain on the cutting edge of scale technology.

Fuzion’s products are designed for industrial, educational, laboratory, kitchen and portable use. They are designed to focus on weighing performance, durability, reliability, and easy use. The company also markets a line of high-quality vaporizers. The company changed its name to Fuzion Global Corp. in 2004, and has been operating under new management since then.

As executives note on the company’s web site, “We challenge ourselves to continue our commitment to excellence by keeping (customers) satisfied with our products. While our name is known globally, our focus and commitment is to all businesses that support our brand.”

The company’s goal from day one was simple, explains Shaddy El-Shammah, Fuzion’s Assistant Manager, “To lead the industry with the best quality of digital scales at the best prices, while maintaining a high standard of customer service.”

As he explains, “We are constantly working to provide the industry with brand new developments. For example, we are the first scale company to have a 500g capacity scale with a 0.01 output. Up until the BW-500, all scales that had an output of 0.01 had capacities of 100g. We recently ventured into dry herb vaporizers, and have extended that product line from one model to 10 in only two-and-a-half years.”

Fuzion carries more than 80 different models of both digital pocket and table-top scales. A majority of its models have outputs of both 0.1g and 0.01g, all of them capable of six different weighing modes. Its newest model is the BW-500.

“We are also the original creators of the famous Diablo scale,” El-Shammah says. “We recently updated the Diablo with a larger platform, and our customers are in love with it.” When it comes to the company’s line of dry herb vaporizers, he adds, “We carry 10 different models with a wide variety of colors. Our Smart, Hyper, and eVape lines have three or four built-in temperatures, while our iVape, Smart-B, and ebox lines have personalized temperature capabilities along with personalized time settings.”

All of the units are operated by micro-USB charging units. The warranty on Fuzion scales covers up to 10 years from date of purchase, and one year from date of purchase for its vaporizers. All warranty claims are handled in-house.

When it comes to digital scales, El-Shammah has found, many companies in the industry “tend to mimic one another. However our quality is unmatched. We have a defect rate of .01%, and that has been the case for the last 10-plus years.” The firm also holds patents on several models such as the Vibe, Xtreme, BW- 500, LS, DX, and BL scales.

Among its most popular pocket scales are the Fuzion EQ- 100, Fuzion EQ-650, Fuzion EX-500, Fuzion FA-100 and Fuzion FA-500. Prices on these and other models range from $24.99 to $34.99. Table-top scales include the Fuzion KTM Kitchen Scale, Fuzion MTP-20, Fuzion MTP-50, Fuzion NBX-2000, Fuzion P8-K1 and Fuzion TX-2000. Prices on these models range from $39.99 to $149.99

Fuzion executives work with a large number of wholesalers and distributors across Canada, the United States, Europe, and Africa. Says El-Shammah, “We also have a large number of retail store and head shops buying directly from us or our wholesalers/distributors.”

Retailers and buyers can purchase Fuzion products through a variety of channels, including the Internet, a printed catalog and by phone. “We also conduct face-to-face meetings at trade shows throughout the year, for example, at ASD in Las Vegas,” says El-Shammah.

Because of the company’s commitment to excellent product quality and superb service, its potential appears nearly unlimited. As El-Shammah concludes, “I stand by the Fuzion brand with confidence, and I believe that with our high customer service standards and cost-effective product lines, customer satisfaction is 100% guaranteed.”