Imperial Smoke

IMPERIAL SMOKE® IS NOW PART OF SCANDINAVIAN TOBACCO GROUP LANE

Scandinavian Tobacco Group Lane Ltd., America’s leading manufacturer of pipe and roll-your-own tobacco, announced that is adding an emerging leader in the personal vaporizer category to its family of brands. The Imperial Smoke® portfolio will include more than 50 flavors of USA-made e-liquids, liquid vaporizer pens, accessories, as well as the Imperial Smoke® disposable e-hookah.

Founded in 2009, Imperial Smoke® first gained prominence when it launched the industry’s first disposable e-hookah. Shortly thereafter the company expanded into the e-liquid category, opening is USA liquid manufacturing facility in San Diego California.

Entering the category was a natural fit for STG Lane, says the company’s President, Kelly Michols. “The e-liquid category is all about allowing consumers to customize their experience,” says Michols. “That is at the heart of what we allow pipe and roll-your-own consumers do as well.”

With literally hundreds of brands currently on the market, why should retailers choose Imperial Smoke? “A superior value equation first of all,” says Leonard Wortzel, STG Lane’s Vice President of Marketing and Product Development. “We have a 20ml bottle that retails for $7.99 vs. competitors’ 10ml bottle. And our starter kit’s pen has a 900mAH battery that retails for $19.99, vs. the competitions’ 650mAH battery that is often at a higher price point.”

Then there is the matter of trust, says Wortzel. “We are hearing stories of retailers getting stuck with inventory on some brands. Retailers are starting to ask: ‘Can I trust my partner to stand behind their product? Will this manufacturer even be in business two years from now?’ Lane has been in business since 1890, and STG even longer than that. Retailers know we stand behind our products, no questions asked.”

The Imperial Smoke® e-liquids are available in child-proof 20ml bottles at a variety of nicotine strengths. The Imperial Smoke® starter kit features a 900 MAH smart battery, a clearomizer, a USB charger, and a metal carrying case. The kits are available in 9 colors. The Imperial disposable e-Hookah comes in 12 flavors, features a 400mAH battery, and retails for $9.99. Products will begin shipping in January 2015.

1.800.241.2038
lane.customerservice@st-group.com