B2B Wholesaler Magazine

Not Your Bakery

Not Your Bakery (NYB) has swiftly carved a niche in the edibles market, focusing on delivering products that ensure safety, precision, and satisfaction. Founded by Michael Ives and Hassan Soueid, who bring over a decade of combined experience in CBD and hempderived products, NYB stands out for its commitment to quality and consumer safety.

Michael and Hassan established NYB with a vision to create a “safe space” for both newcomers to cannabis and seasoned users. They recognized the need for edibles that offer consistent and accurate potency—a crucial factor in ensuring a safe consumption experience. With robust partnerships in Michigan and Oklahoma, NYB has developed a range of Jelly edibles that cater to a diverse consumer base.

NYB is proud to manufacture its products in-house in Delray Beach, FL. The brand’s vision is clearly demonstrated, from the innovative design of the packaging to the custom formulas of the gummies, which are prepared daily. One of their standout products is the Jelly D9xp Mystery Fruit, available in 40-count bags. Each gummy contains 25mg of hemp-derived D9-THC, ensuring a potent experience without any CBD dilution. These gummies are vegan, gluten-free, dye-free, and tailored to meet the needs of the most discerning edibles enthusiasts. NYB prides itself on three core values: potency, protection, and price. The team works diligently to meet or exceed market standards, whether it’s in lab testing, cost, or product quality.

Their commitment extends beyond product development to include comprehensive protection for partners, distributors, stores, and consumers.

Looking to the future, NYB is already working on their next big thing. The company is actively diversifying its product portfolio to include Kratom and sex products, responding to evolving market trends and consumer needs. This expansion signifies NYB’s commitment to growth and innovation in the wellness sector. With only two years in operation, NYB is projecting impressive revenue growth, expecting to reach $16 million in the upcoming year. NYB’s proactive approach to addressing market trends and consumer safety concerns— such as their strict adherence to lab testing and quality control measures—enhances their credibility.

By consistently prioritizing the safety and satisfaction of their customers, NYB not only meets but often exceeds industry standards, which solidifies their position as a trusted leader in the edibles market. This dedication to quality and safety is crucial for maintaining consumer trust and fostering a loyal customer base that feels confident in choosing NYB products. NYB’s branding strategy is carefully crafted to appeal to mature audiences seeking reliable and balanced cannabis experiences. The company emphasizes responsible consumption with child-proof packaging and avoids any marketing that could appeal to younger demographics. This responsible approach is encapsulated in their commitment to selling their THC-A products only through authorized local retailers, ensuring controlled and safe distribution.

NYB supports its retail partners by redirecting product inquiries to the nearest store and limiting online B2C sales to reinforce brick-and-mortar transactions. This strategy not only supports local businesses but also ensures that consumers receive genuine products and excellent service. Not Your Bakery is more than just an edibles company; it is a brand that stands for safety, quality, and consumer satisfaction. For retail smoke shop owners looking for a reliable supplier of high-quality wellness products, NYB offers a partnership that promises growth, innovation, and a commitment to excellence. Retailers can see the brand in person at CHAMPS shows and Alternative Products Expo shows nationwide to engage directly with the team. Visit their websites at www.notyourbakery.com and www.nyblabs.com to explore further

e: sales@notyourbakery.com

p: (561) 250-2107