Product GOGO
Product GOGO has placed itself on the cutting-edge of
the budding cannabis industry, and established a reputation
as a leading source for product, brand, and packaging
development.
Denver-based Product GOGO was founded in 2011 under
the name B.St.Design. As the company grew, the
branding and marketing morphed into Product GOGO,
which was established in 2013. There are currently four
like-minded designers that make the company GO!
Product GOGO offers full concept-to-shelf service, and has the
kind of rapid turnaround that is demanded in this industry. As
the company’s founder and owner Blake St.Clair notes, “We have
our hands in the concept, design, labeling, packaging, production,
sourcing, importation, complacency, promotion and then some.
We offer everything except the actual growing or selling of the
plant.”
Executives also have a considerable amount of expertise when it
comes to staying in and keeping up with compliance across the US.
“We have, in the past five years, found ourselves as a King “Pen” in the cannabis packaging business by providing innovative packaging designs for several of the largest vaporizer pen companies in the Colorado and nationwide cannabis industries,” says St.Clair. “We have been exclusive with, or partners in, designs for Open- Vape, Neos, Sweet CO2 Oil, Dr. J’s, Spherex, Try The CBD, Nuvue, and several confidential new, small & large companies alike.”
Product GOGO’s child-resistant containers, custom products and
custom packaging lead the way in generating revenue. Its design
team approaches all new ideas from a concept-to-shelf mentality,
keeping in mind that a successful product must be validated
through concept, design, prototype, and marketing. Its self-described
mission is to provide excellent product design and packaging
equal to any other industry.
“The innovative Child Resistant Packages designed by Product
GoGo are even getting the attention of the pharmaceutical companies”,
Jeremiah Buck of Denver Based Tread Global Inc, an ASTM
child resistant testing laboratory who has safety tested multiple
designs by Product GoGo, states, “these new patented designs are more effective than the traditional pill bottles in everyone’s medicine
cabinet. Product GoGo is not only leading child safety of the
Cannabis Industry but these effective designs will be rolling into
general dispensing for pharmaceutical drugs in the near future.
“We feel that building long-term relationships by offering multifaceted
services is key to growing our business,” Derek Benefiel,
lead designer says. “We also extend a large network of like-minded
vendors, production facilities, individuals, investors, legal and intellectual
property to our clients.”
In 2015, St.Clair recalls, “We launched several new and innovative
consumer products as well as cannabis products.” His firm also
produced more than one million packages, more than one million
labels for products, and hundreds of thousands of child-resistant
containers, custom products, displays and other items through a
combination of local, domestic, and overseas manufacturing.
The company’s most recent product introduction is ShatterRap,
which is pre-folded and pre-cut parchment paper with custombranding
options. “However,” says St.Clair, “our product that is
getting the most traction is CR-Pak, which is the Lexus of the
child-resistant tubes. It provides a quality keepsake versus its onetime
use and toss competitors. We also have a full line of boxes,
candy containers, chocolate containers, exit bags, spray bottles and
more that are already out, or currently going through manufacturing
or testing.”
Product GOGO insists that the company will continue to strive to
bring new clients aboard, and to provide more competitive packaging,
marketing and branding in the years to come.
The new states and large players coming into the fold “are just now
starting to get into the game,” St.Clair points out. “Also, we are seeing
our home market in Colorado becoming saturated, and are
getting tons more contacts from new states and others who are
now coming around to custom packaging and designs by choice
or by new state laws.”
With the industry and those in it becoming more well-defined,
Product GOGO finds itself in “a unique position to grow and
change with the industry and keep providing the services that the
rest of the mainstream world takes for granted,” St.Clair notes.
“In the beginning, trying to get vendors to work with cannabis
packaging and products was difficult,” he reveals. “Now there is
a war for the very same contracts. It’s great to see all of our competitors
doing the same thing, which keeps us all on our toes
when it comes to discovering what the next thing to change the
industry will be. Quite frankly, I’m not sure myself what that will
be right now.”
The economy has also played a role in the company’s trajectory.
“We have not noticed a decrease in growth since the seed was
planted in late 2009,” says St.Clair, “when
Colorado passed medical laws and recreational
in the years following. We have
only increased -- month by month and
year by year.”
“Seeing the industry grow and change is
part of the enjoyment of working in the
cannabis industry. However, seeing and
pointing out faults is crucial to helping
make this a sustainable, profitable, and
green industry for many decades to come.”
St.Clair says that his personal philosophy
of business has always been to provide
superior, innovative and outside-the-box
design for products and packaging. The
company he formed reflects his personality:
modern, driven, dedicated, innovative
and ambitious.
It’s a combination of qualities that is working
well for Product GOGO, and will continue
to grow forever.