Sensory Solution

Sensory Solution specializes in private label formulas for your brand opportunities, as well as custom formulations. Their products are manufactured using proprietary ingredients and CleanVape™ Technology. They also accept client-supplied formulations upon request. Their state-of-the-art climate-controlled facility has a bottling capacity of up to 180,000 bottles per day (46,800,000 bottles per year), which enables them to meet the needs of both their small and large clients.

Sensory Solution is a fully compliant cGMP manufacturing and packaging facility that offers customers complete turnkey solutions that include planning, custom formulations and production. They have the flexibility and knowledge to provide packaging services for products of all shapes and sizes.

Sensory Solution does not sell directly to consumers. Sensory Solution is a private label contract manufacturer.

Marc Brucker, Cliff Brucker, Don Chonko and William Lederman founded the company in 2014, in Pine Brook, NJ. All four founders are fully involved in all aspects of the company’s operations.

President and CEO Marc Brucker granted B2B Wholesaler Magazine an exclusive interview for our June issue:

Thank you for taking the time to speak with us about your company Mr. Brucker. What was your original goal or vision for Sensory Solution?

When we first began looking at the e-Liquid market, we recognized that with our pharmaceutical and nutraceutical backgrounds, that we could add value to the emerging vaping industry. Our approach was multi-faceted. Our first goal was to build a state-of-art facility that could handle both small and large customers. Our second goal was to adhere to cGMP’s and establish SOP’s in anticipation to the FDA’s regulatory involvement coming shortly to our industry. With both cGMP’s and SOP’s as our foundation, this will insure that the products we were creating would meet the highest quality standards in the industry. In addition, we developed CleanVape™ Technology. CleanVape™ Technology helps mitigate what the industry has coined as “vape tongue”. A product formulated with CleanVape™ Technology opens the users flavor receptors, has a hydration mouth feel effect, and adds a more robust clean and long lasting flavor experience for the user. Part of our CleanVape™ Technology is the utilization of our NadurraNic™ pure USP nicotine. Our NadurraNic™ USP nicotine is one the purest nicotine’s in the market place today with 5 years of stability data and is used by pharmaceutical companies in the preparation of gums, lozenges and patches. Our vision is to work closely with our customers, both small and large and to introduce them to our continuous innovative technology and our nicotine offerings. At Sensory Solution we believe that innovation is the driver for the industry and our platform to grow with the industry as a whole.

Who do you consider to be your current target market?

Sensory Solution’s current target market is brands of all sizes. There are many brands in the marketplace that are established, but looking to enhance and preserve the equity in their brand by reformulating their products using CleanVape™ Technology. Sensory Solution offers CleanVape™ Technology to any company looking to protect their brand equity by introducing new advanced technologies to their products. Sensory Solution is also looking to create new flavor profiles with both established brands and new companies joining the market who are looking to create brands. We are prepared to work with all and any companies in our space.

How would you more specifically describe CleanVape™ Technology to interested companies?

All of the products using CleanVape™ Technology or CVT formulations, are free of harmful ingredients such as Diacetyl, Acetyl Propionyl, Furfural, Acetaldehyde and Acetoin. Manufactured entirely within a closed loop system, CVT liquids are produced using only USP grade propylene glycol and vegetable glycerin, proprietary NadurraNic™ Nicotine, and proprietary certified clean flavorings. By using NadurraNic™ nicotine with real time, five-year stability data, Sensory Solution has created e-Liquids that are without equal in the industry today.

By creating CleanVape™ Technology, Sensory Solution has been able to completely revolutionize e-Liquid formulations. It’s CVT e-Liquids mitigate the lamination effect on the inside of user’s mouth. “Vape Tongue” is now a thing of the past. Formulations made with CleanVape™ Technology are cleaner tasting and have a “hydrating” mouth feel as opposed to the dry mouth sensation now prevalent in most, if not all e-Liquids.

CVT formulations are less viscous, so they will wick better across a broader range of devices, while still providing users with enormous clouds of vapor. These cleaner formulations will also help to extend the life of consumables, such as coils and wicking materials, which equates to additional savings for the consumer.

What makes NadurraNic™ nicotine different than other nicotines on the market today?

We like to think of it as liquid gold. NadurraNic™ USP-pure liquid nicotine with five year stability study, provided by Sensory Solution, is available in two forms – USP-pure liquid nicotine, and a distinct USP-grade blend of premium liquid nicotine paired with propylene glycol and/or vegetable glycerin.

Why is Sensory Solution’s cGMP facility so unique and why is it so significant to this industry?

cGMP refers to the Current Good Manufacturing Practice regulations enforced by the US Food and Drug Administration (FDA). cGMPs provide for systems that assure proper design, monitoring and control of manufacturing processes and facilities.

Proper adherence to the cGMP regulations assures the identity, strength, quality and purity of products by requiring that manufacturers of these products adequately control manufacturing operations. This includes establishing strong quality management systems, obtaining appropriate quality raw materials, establishing robust operating procedures, detecting and investigating product quality deviations, and maintaining reliable testing laboratories.

This formal system of controls at our company, adequately put into practice, helps to prevent instances of contamination, mix-ups, deviations, failures and errors. This assures that products meet their quality standards.