Surreal

SURREAL, “VAPORS ‘R’ US”, Opened Our Doors in Early 2011.

Prior to this venture, the principals of Surreal successfully turned a “home based” business in the Karaoke industry into the largest distributor of karaoke related products in the U.S. Our sales skyrocketed to over $4,000,000.00 annually. Our run of 20 years was a complete success. The industry, however, took a huge hit, and with that reality we decided to venture into something new. And why not? We were confident we could start a successful new business given the fact that we already had the proper infrastructure in place.

At the Javits Center, we encountered a product we felt was sure to be a home run: The Electronic Cigarette! We carefully researched the product and went into business immediately. The numbers were staggering. At that time, the industry was doing 400 million dollars annually, with expectations of doubling, or even tripling in the following year. Currently, the industry is doing 2 billion a year, and again, expectations are that the numbers will continue to grow.

We leapt in, and initially purchased e-cigs from China. At first, the orders came in and everything was running smoothly, but it didn’t take very long for the quality control overseas to become lax. Bottom line, rather than lose an established reputation for high quality, we took back any and all defective products, and refunded all our accounts. Obviously, the only way to insure quality is to be a part of the entire operation. We opened an office in China, hired our own staff, including quality control personnel, to make sure SURREAL would never let its reputation be challenged.

Of course, new products were brought into our business, including ego kits and cartomizers. Just about anything important to the vapor industry can be found at SURREAL, a truly “one stop shop.” Because we believe in offering only the highest quality product at affordable prices, our business is growing in leaps and bounds.

We are always on the market for new and exciting products to add to our line. We feature complimentary catalogs to our customers so you can get a better feel for what we do offer. Our expectation is for that catalog to expand page by page with you in our corner.

We are growing, and want you along for the ride. We will provide you with a beautiful eye catching display at no cost with your order of SURREAL products.

Our friendly and knowledgeable staff of customer support personnel will guide you through the ordering process, and help you locate any products you might need.

Thanks in advance, and we hope you will visit us on the web at www.surrealecig.com or please call us at 631-243-0511

Lenny Morhaim
Owner, SURREAL E-Cigs