Truweigh/Ooze Wholesale
Many of our readers may be familiar with the company Ooze Wholesale but
perhaps less familiar with Truweigh LLC or Dalman Enterprises Limited.
Like many things, it may best to start from the beginning.
Truweigh LLC is a subsidiary of Dalman Enterprises Limited,
which is a UK company that has specialized in the manufacture
and distribution of mini scales outside of the US
for over 30 years. Dalman owners Jessie (CEO) and Ryan
Nugent (Sales Director) are directly involved in the management
of Truweigh LLC. At the end of 2018 they made the
strategic decision to nominate a master distributor, Ooze
Wholesale, to handle their US and Canadian sales and distribution.
This has been a tremendous success enabling
them to focus on product development and the future of
their brand while Truweigh continues to flourish in Ooze’s
safe hands. Truweigh was formed in Cheyenne, WY in 2016
and started trading in 2017. While they are headquartered in
Sheridan, WY, all distribution is from Detroit, MI.
Dalman had been eager to tap in to the US market on a large
scale with innovative models ever since Jessie joined the team
in 2013 and made product development a priority. They really
felt that they were the only company in the world making new
and exciting mini scales. All of their competitors were selling
the same thing and just competing on price, which they
believe, is not a long-term strategy. With new designs surging
in the UK and Europe, the US market was missing out.
After failing to appoint a trustworthy ambassador in North
America for their products, Dalman decided to dive in and
open up their own company and brand, Truweigh. Originally,
they started with a fully staffed sales office and warehouse in
Cheyenne, WY with the goal of becoming the highest rated
mini scale brand in the United States.
Their goal has not changed, they are still aiming to be the
highest rated mini scale company in the US. However, their
approach to this has changed quite a bit – and that’s where
Ooze Wholesale comes into play. They took on Ooze Wholesale
as a master distributor, to manage all the sales, marketing
and distribution for the US & Canada. Truweigh closed their
warehouse and moved key staff to Michigan to oversee the
scale distribution. This was a huge success as their products
fit easily in to Ooze’s natural market.
To stay competitive they also realized that the market is constantly changing.
Initially, they targeted smoke shops and C-store suppliers as
well as existing Dalman customers. This was the easiest natural
market for their scales as a new brand. Once they had a solid
foothold there, they moved the outdoor sports shooting market
for their reloading scales. Because their products have so many
applications, the potential markets are endless. For example,
they will also soon be moving into fitness and health.
Truweigh specializes in scales designed to weigh small loads
at a very high accuracy. Traditionally the scales were primarily
sold to the jewelry market, which they still do today.
But the majority of sales are currently in the smoke shop /
headshop markets. They also supply scales for school science
kits; they have luggage scales for travel; and supply dispensaries
with scales; outdoor sports shops with ammo reloading
scales; multi-purpose kitchen and bench scales too. They
can be used for so many things!
Their newest mini scale design is the MARINE, which is a 100g
capacity scale that measures down to 0.01 grams and it is IP65
rated. The IP65 rating was granted by an independent UK laboratory
which means the scale has been tested as fully dustproof
and can withstand high pressure jets of water without damaging
its electrics. This can be particularly useful if your weighing
materials are sticky or otherwise messy, because you can wash
your scale under the faucet when you finish using it. This is the
world’s first IP65 rated pocket scale.
Truweigh is pushing the limits in product development by introducing
new features and functions and deliver goods with
superior packaging and support materials. They have introduced
materials not used in mini scales before and with a modern
brand image. They are always listening to their end users
to make sure their designs are relevant, fit for purpose, as well
as look great. Keep an eye on this brand as there’s so much in
the pipeline!
While the market may be changing their mission has not.
“Our mission statement at Truweigh is: To continue to innovate and promote quality products with fairness and respect. We work hard to achieve this every day from product development that’s happening in the UK, all the way through to the distribution and customer service you will find stateside from Ooze Wholesale. We don’t take on customers and suppliers, we take on partners who share in our ethos and welcome new ideas and change.”
Retailers/buyers can purchase goods through our master
distributor Ooze Wholesale in the US and Canada.
www.truweigh.com
855-669-3420
Oozewholesale.com