VapeWorld

VapeWorld in Boca Raton, FL, has had its sights set on greatness since the day it opened its doors – and as 2015 passes the halfway mark, it has lost none of its drive or ambition.

Warehouse Goods, Inc. was founded in 2005 and VapeWorld, a DBA, was established two years later. “The original goal was to be the Walmart of the internet,” confides Aaron LoCascio, VapeWorld’s founder and Chief Executive Officer. “Our early aspirations were to be an Amazon-like company selling multiple categories to a wide range of consumer demographics. However, after exploring this business model in the early years we found that penetrating a niche product category would be more fruitful. We were introduced to vaporization very early on, and were convinced that this method of consumption would be the future. We took a gamble, as mass market acceptance was not there at the time.”

Interestingly, VapeWorld’s product categories “started very wide,” LoCascio notes, “and we now focus on only two to three categories. “ The company’s concept has become more process-oriented, he explains. “We invested early on in our technology, processes, and service. Our focus remains intent on emerging technologies, quality products, and top-notch service.”

Growth has come in leaps and bounds. Warehouse Goods was ranked #600 on the 2011 Inc. magazine 5,000 list for having achieved a three-year growth rate of 542%. The company is currently operating out of its seventh office, and is already at capacity, LoCascio reports. “We’ve grown from a very close circle of friends working as a team in 2005 to a multinational corporation with multiple offices and almost 100 employees in 2015.” The firm successfully expanded into the Canadian market in 2013.

VapeWorld’s target market has evolved toward a more health-conscious individual who is looking to consume his material in a cleaner, friendlier way. “We’ve seen the age demographic widen as the mass-market understanding of vaporization technology has spread,” LoCascio explains. “Our consumers are looking for a more efficacious, connoisseur experience.”

Because vaporization, as a technology, has been so successful over the last half-dozen years, LoCascio and his team have seen the manufacturer landscape in China grow exponentially. “The technology has become more commoditized, leaving consumers confused as there are more me-too products than ever before.”

VapeWorld carries a curated line of vaporization products and related accessories. As LoCascio explains, “Our process of onboarding new products is scrutinized more than any other distributor’s in the industry. All of our products are thoroughly vetted by experts in our field, and must meet certain criteria to make the final cut. We believe in innovation and positive consumer experience, so we only carry product lines that complement these core philosophies.”

More Than a Distributor - VapeWorld is “more than a distributor of vaporization products,” LoCascio believes. Comprised of a team of visionaries with over a decade of experience serving the vaporization community, VapeWorld is “a pacesetter committed to elevating the values and standards of the flourishing vapor industry.”

The company’s concentration on bolstering the strength of the overall marketplace has culminated in strategic partnerships with retailers, manufacturers, and key influencers to promote a communal shift toward thought leadership and socially responsible practices.

“Through a focus on authoritative content, VapeWorld provides its partners with access to up-to-date knowledge, effective training tools, and powerful consumer insights,” LoCascio says. “A dominant force supporting retailers of all sizes, VapeWorld is dedicated to the continued growth and expansion of the vapor industry.”

Each of VapeWorld’s products is unique in functionality, product attributes or brand personality. As the industry’s thought leader around vaporization technology, LoCascio says, “Our retail partners look to us for the newest, highest demand and most innovative products entering the market.” Retailers purchase Vape- World’s catalog of products by email, phone, fax, and – coming in the months ahead, he promises – a B2B internet portal.

Eyes Forward - Customers and consumers also appreciate the fact that Vape- World is committed to the long view, which is why it has become a green company. As it communicates on its web site, “Every day is Earth Day. At least, to us it is!” How eco-friendly is VapeWorld?

“Each and every day, we attempt to do our part in reducing our carbon footprint.”

“We Use Reusable Dishware. You will not find any paper plates or plastic cups here! Our office is thoroughly stocked with ample ceramic dishes, coffee cups and silverware.”

“We Recycle. We’re absolutely crazy about making sure everything that’s recyclable actually gets thrown in the right bin! We’re always watching and we are not afraid to call anyone out. Always watching.”

“We Cut Down on Our Paper Consumption. Our bathrooms come equipped with hand dryers to reduce the amount of paper products that we use each day. It may not be the quickest option, but with as many employees as we have, we are saving multiple rolls of paper towels – per day!”

“We’re Energy Efficient. One of the greatest wastes of electricity is leaving lights on in an empty room. It’s super easy to forget, so it’s more suitable to have lights that automatically turn off when the last person has left the room. We’ve got motion-sensing lights all over our office!

More exciting additions to the product line are on the way, he promises. “We have a very full pipeline. Stay tuned for more new products in 2015.” What won’t be new, however, is the company’s commitment to excellence and service.

“Simply meeting expectations is a failure,” LoCascio concludes. “Success means exceeding them.”