Advantage Marketing Solutions

In the bustling arena of cannabis marketing, Alfred Viggiani and Advantage Marketing Solutions stand as titans of innovation and creativity. Since being established in 1999, the agency has been at the forefront of transforming emerging businesses into market leaders.

AMS was founded by Alfred Viggiani, a visionary whose extensive background spans high-caliber stints at Calvin Klein (creating the spring summer fragrance Box line, designing for CK Free and the ads for Euphoria Gold Dubai) and dynamic roles within the catalog business before diving into the cannabis industry a decade ago. His passion was ignited by the transformative potential of alternative wellness products, leading to the establishment of a comprehensive marketing agency dedicated to supporting the cannabis industry. Advantage Marketing Solutions offers a comprehensive suite of services including trade show booth design, manufacturing, packaging design, and print advertising. This one-stop-shop capability ensures that cannabis brands can find all their marketing solutions under one roof, tailored to meet their specific needs and objectives.

Alfred, with his rich history in graphic design and branding, channels a profound passion for alternative wellness into every project. His transition from the fashion and beauty sectors into cannabis was driven by a desire to bring sophistication and high-quality marketing to an industry ripe for innovation. Under his leadership, AMS has become synonymous with cutting-edge marketing solutions that are specifically designed to captivate the target audience. At AMS, the approach to building a brand is anything but generic. Viggiani and his team delve deep into understanding each client’s unique vision and market position. This process involves thorough competitive analysis and mood board creation to align every design and marketing strategy with the client’s goals. The result is tailor made campaigns that resonate with both the heart and the mind of the consumer, ensuring that each brand stands out in an oversaturated marketplace.

Alfred takes pride in his meticulous attention to detail, a skill refined during his tenure at Calvin Klein. Recognizing that the first interaction a consumer has with a product is often through its packaging, Viggiani leverages his extensive experience to ensure that every package is not just seen but felt. Viggiani’s expertise extends to developing nicotine and THC vapes, working closely with overseas factories to perfect the texture, size, and weight of products, thereby aligning with market research and the preferences of the end user. This sensory approach to design considers the psychology of color and form, making AMS’s product and packaging designs not just containers but experiences. This attention to detail ensures that products don’t just sit on the shelf; they speak directly to the consumer, inviting them into a unique brand story. They also bring innovative marketing solutions to their clients such as 3D imagery, affording brands the ability to market a product and take on presales before the first batch of products land.

AMS’s client roster reads like a who’s who of cannabis heavyweights. Viggiani is a part of a team of collaborators who have partnered up with icons like Mike Tyson and Rick Flair. Alfred’s work with notable brands such as Mylé Vapor, KR80M (designing Adverts, email blasts, and banners), High Times (creating the device and the package design for the clear single pack and the display box) and Ultimate Products Distribution in developing product lines and enhancing marketing efforts has set new standards in the industry.

“I enjoy working with Jon Resnick and Kevin Lekner at Ultimate Product Distributors because they are both visual veterans. They also have developed a superior eye in the design field. I created their Delta Man Line and have handled all their magazine adverts and production for the past 5 years, as well as design their massive booth.”, Alfred states. These collaborations are testaments to the agency’s ability to elevate brands through strategic marketing and innovative product development. With AMS, each brand embarks on a journey of transformation, from concept to consumer-ready products, all while ensuring regulatory compliance and market appeal. Advantage Marketing Solutions is renowned for its client centric approach. Viggiani and his team maintain open lines of communication throughout the project lifecycle, ensuring clients are continuously involved and informed. This collaborative approach is evident in their presence at trade shows, where they walk the floor with clients, facilitating direct feedback and fostering deeper understanding and relationships.

Beyond marketing, Viggiani is a respected figure in industry advocacy, serving on the board and as a judge of the Counter Culture Association in Las Vegas. This role amplifies his commitment to nurturing a fair and dynamic cannabis market. Through AMS, Viggiani uses his influence to protect industry standards and promote ethical business practices. This role allows him to advocate for fairness and integrity within the industry, offering new businesses the confidence to navigate the complex regulatory and market landscapes.

As Advantage Marketing Solutions approaches its 25th anniversary, the company is poised for significant expansion. Plans include hiring additional designers and expanding their client base to take on more ambitious projects. This growth reflects the company’s ongoing commitment to innovation and excellence in the dynamic landscape of cannabis marketing. For upcoming brands in the cannabis industry looking to carve out their niche, Advantage Marketing Solutions offers more than marketing expertise; they provide a partnership that drives growth and innovation. With Alfred Viggiani at the helm, brands are not just prepared to meet the future— they are equipped to define it. You can speak with Alfred in person at upcoming Champs Trade Shows in Las Vegas and Florida, and TPE in Las Vegas. Explore how AMS can transform your brand’s trajectory by visiting ams.design or advantageartketingsolutionsinc.com, and experience first hand the power of expert branding in the cannabis industry.

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