Cannabis Beverages

Americans are awash in new and innovative cannabis beverages, line extensions and marketing campaigns flooding the market. And they’re liking it.

Case in point: Charlotte, NC-based Delta Beverages, LLC, reputedly the number-one THC drink brand in the U.S. by volume, recently debuted a full rebrand and new marketing campaign titled "There's A Delta for That."

The cannabis beverage pioneer, known for its zero-calorie, zero sugar drinks, has been “fueling a new kind of happy hour” since 2020, according to a release. With product currently on shelves in 8,500 locations nationwide, Delta is helping redefine the adult beverage space again with its latest evolution.

“As alcohol consumption trends shift, Delta is a solution for those in search of alternative ways to unwind,” the company explained. “Tapping into meaningful ‘micro moments’ that fill your day -- from a cozy bonfire night with friends to an uplifted concert pre game to a better-for-you way to unwind after a long work shift, the ‘There's A Delta for That’ campaign is helping de-stigmatize the use of cannabis and usher in a new way to enjoy adult beverages.”

"The cannabis beverage industry is exploding, and Delta is proud to be a pioneer in this category, promising consumers trusted quality, precise dosing and a consistent experience in every can," said Delta’s founder and CEO Jack Sherrie. "This rebrand is an extension of Delta's mission to bring fun, relatability, and connection to everything we do while driving the category forward. It's the ultimate step in taking Delta to the next level, and just the beginning of our biggest year yet."

"Not only is the modern consumer someone who puts extra thought into their next purchase, they're someone who wants to feel seen by the brands they support," added Gabriela McCoy, Delta’s Vice President of Marketing. "We wanted to come up with a campaign idea that embodied who we are as a brand, and the 'There's A Delta for That' campaign does exactly that, speaking to a wide array of different consumers. Delta is here to help take the edge off, and help the everyday consumer 'tap in' to the moment." In collaboration with creative agencies Tattoo Projects and McLean Design, Delta's rebrand includes an updated logo, re designed packaging, a vivid color catalog, and enticing images highlighting flavor, clean ingredients and fun.

"There's A Delta for That" will take on a 360-degree digital, social, and out-of-home marketing strategy with “a humorous nod to life's lows and highs, whether they want to keep it casual with 5mg Delta or sip on expert mode with 20 mg.,” the company noted.

Delta comes in eight flavors, including Blood Orange and Pink Lemonade, with zero sugar, carbs or calories.” The company is gearing up to produce roughly 11 million cans for the largest THC beverage run in history this year.

Cornbread Hemp: Louisville, KY’s Cornbread Hemp, a national leader in the hemp industry, recently announced the first-ever THC beverage sponsorship in Division I college athletics with the University of Louisville. The landmark collaboration marks a cultural shift that brings THC beverages “out of the margins and into the mainstream of American sports culture.”

“For generations, Louisville has been a global capital of adult beverages, from its bourbon heritage to its thriving craft beer scene,” the firm announced. “Now, Louisville is leading once again. The city known as the bourbon gateway to the world is now also at the forefront of cannabis beverages, thanks to Cornbread Hemp's leadership in the category.”

"This partnership isn't just a logo on a banner," promised Eric Zipperle, CEO and co-founder of Cornbread Hemp. "This is the beginning of a relationship that reflects Louisville's spirit of in novation and hospitality."

Cornbread Hemp is family-owned and operated by cousins Eric Zipperle and Jim Higdon. Founded in 2019, it is the maker of award-winning THC drinks; USDA-certified organic CBD gum mies, oils, and lotions; and America's only USDA-certified or ganic THC gummies. The company’s hemp products are federally legal and “rooted in Kentucky's 250-year hemp farming heritage.”

Thirsty season: The summer of 2025 saw still more cannabis beverages hit the market:

Trulieve Cannabis Corp. added a hemp-based THC beverage brand to its portfolio of CPG products. The new brand, named Upward, is an infused seltzer launching in Lemonade, Pink Lem onade, Strawberry Tea and Peach Nectarine flavors containing between 5 mg. and 10 mg. each of THC and CBD per 12-oz. can. Hemp THC mocktail brand Señorita offered consumers a fresh “zero-proof buzz” with Ranch Water, its latest innovation in 5 mg. or 10 mg. varieties. Each 12-oz. can contains 40 calories. Oakland, CA-based Cann introduced Naked Roadie, a new unflavored, zero-sugar version of its hemp THC-infused portable drink pouch. Designed to be added to any beverage without changing the flavor, the pouch contains 5 mg. of THC and sells for $55 per 12-pack, or $165 per 36-pack online.