NYKD by Puff Brands

ELEVATE YOUR NICOTINE EXPERIENCE

Puff Brands, a seasoned manufacturer in the industry, set out to offer their customers an exciting, brand new nicotine product in a market flooded with generic repeats that we’ve all seen before. T he result is their latest offering, NYKD. Established in 2023 and hitting the market in early 2024, NYKD represents the culmination of craft, quality, and experience that has been the hallmark of Puff Brands since its inception in 2012. Under the visionary leadership of Walker Wilkerson, Puff Brands has carved a niche in the non-combustible nicotine space and introduced a standout product line that you won’t soon forget.

Walker Wilkerson, the visionary founder of Puff Brands, combines over 13 years of seasoned industry expertise with an unyielding passion for innovation, driving the company to the forefront of the nicotine product market. Alongside him is Joe V. DeStefano, the Chief Marketing Officer, whose impressive resume includes pivotal roles in scaling operations, most notably taking companies like Greenlane to successful public offerings. T his partnership has catalyzed phenomenal growth for Puff Brands, marking a period of transformative evolution for the company. Under their collaborative leadership, Puff Brands has not only expanded its market reach but also refined its product offerings to better meet the evolving demands of consumers. Within just one year of this powerhouse team steering the company’s direction, Puff Brands witnessed a remarkable 418% surge in revenue. “This remarkable progress would not have been possible without our dedicated sales and operations team, as well as the support of our loyal customers.”, Joe acknowledges. Their forward-thinking strategies and meticulous attention to market trends have established Puff Brands as a leader in the industry, setting new standards for quality and consumer satisfaction in the nicotine product space.

NYKD pouches are designed to offer an elevated alternative to traditional smoking and vaping methods. Crafted for discerning consumers who appreciate quality and authenticity, NYKD stands out in the crowded nicotine pouch market. Unlike typical products that use synthetic fillers, NYKD pouches are filled with natural, unbleached coconut fiber, enhancing both flavor and safety. The use of real coconut fiber not only ensures a smoother taste but also promotes a safer consumption experience compared to common wood pulp or fiberglass fillings. NYKD prides itself on using natural ingredients that authentically represent the flavors they intend to deliver—like Berry Lemon Ice, Strawberry Watermelon Ice, and Crisp Mint that taste like the real thing, not candy. The slim, dry feel of each pouch is crafted dry to prevent the development of mold, a common issue with wet pouches.

Initially focusing on young adults aged 21-35, the introduction of NYKD has broadened Puff Brands’ demographic reach, attracting a more diverse audience. The unique appeal of NYKD pouches caters to both traditional nicotine users and newcomers, driving significant growth in the pouch category and inviting a wider range of consumers to explore nicotine in a new, refined form. As Joe V. DeStefano explains, “In developing each brand and product, we carefully analyze industry leaders to ensure that our offerings possess distinct differentiators that elevate the product category. Our commitment to quality materials not only enhances the product experience but also contributes to safety, setting our offerings apart from the conventional market.”

Understanding the competitive nature of retail, Puff Brands offers robust support to its partners. With a dedicated team of industry savvy sales consultants, retailers receive personalized service, ensuring they are well-equipped to meet consumer needs and maximize sales potential. Promotional support, comprehensive product training, and responsive customer service further enhance the retail partnership. Retail store owners and purchasing managers seeking a distinctive and high-quality addition to their inventory will find NYKD by Puff Brands to be an exceptional choice. The commitment to innovation, quality, and consumer satisfaction makes NYKD a promising product line that consistently exceeds market expectations. For more information and to explore the full range of offerings, visit thepuffbrands.com. To join the revolution of nicotine products with NYKD and give your customers the best that the market has to offer, visit nykdpouches.com or give them a call at 561-335-0513.

We’re excited to introduce our latest product, the Hotbox Elite

This innovative vape is designed to change the way people think about vaping. It features Nixodine™, a unique B Vitamin derivative, which offers a satisfying experience without the nicotine. The Hotbox Elite boasts a vibrant vaping experience with colorful LED screens and three adjustable power modes. We’re launching with 14 exclusive flavors developed by our Puff Labs team, drawing on our 12 years of experience in creating e-liquids. Safety is also a priority for us, which is why the Elite includes a child safety lock for added peace of mind. With our new PurMesh Flavor Tech 3.0 chipset and a stainless steel quad mesh coil, users can expect rich and consistent flavors with every puff. The Hotbox Elite is well-suited for markets facing flavor bans and PMTA restrictions, providing a great opportunity for businesses looking to navigate these challenges. We’re excited for what the future holds for vaping!