B2B Wholesaler Magazine

Rite Innovations

Elevating the Ritual with Precision and Purpose

The Opportunities with Current Vaporizers

Today’s herbal consumers often find themselves navigating a landscape of indistinct or short-lived designs, leaving a desire for more lasting, intentional solutions. Devices are often limited to a single material type, or offer performance that prioritizes convenience over experience. For those who value flavor, form, and ritual, the search for a thoughtfully engineered companion has remained elusive, until now.

The Rite Innovations Solution

Founded in 2020 in Benton Harbor, Michigan, Rite Innovations was created to answer a clear calling: to serve modern herbal connoisseurs with tools designed for clarity, control, and craft. Co-founders Hayden Keiser, a global manufacturing quality expert, and Neal Beshears, an herbal consultant and strategist, brought their complementary disciplines together to build something from the ground up. Mixturus, their flagship product, is a 3-in 1 convection vaporizer designed to deliver clean, flavorful vapor using dry herb, wax, or 510-thread cartridges. But this device is more than adaptable, it’s intentional. Designed to honor the ritual of consumption, Mixturus fuses technology, accessibility, and craftsmanship into a single, elevated experience.

“We built Mixturus for the people who knew there had to be something better,” says Keiser. “Mixturus is for those who care about every detail of the ritual, not just the result,” adds Beshears.

Built to Serve Real Needs

Every element of Mixturus was designed in response to real user frustrations and accessibility gaps:

• True convection heating preserves flavor and offers control

• Interchangeable adapters let users cleanly switch substrates quickly with no performance loss

• Top-rack dishwasher-safe mouthpiece makes daily maintenance effortless

• Removable 18650 battery allows extended usage and easy replacement

• Color-blind-friendly LED feedback (red-green-blue safe) ensures intuitive visual cues

• Haptic vibration feedback provides non-visual confirmation— ideal for discreet and accessible use

• Cotton capsule filter system smooths the draw and reduces irritation

Mixturus is also ROHS and CE certified, meeting stringent international safety and environmental standards. Final QC is conducted at the manufacturing plant, with additional quality checks performed in Michigan before units ship to customers or retail partners.

Real Customer Results

Since its debut, Mixturus has already made a measurable impact:

• First production batch of 300 units sold out by May

• 2nd place winner in Most Innovative Product and Best New Product at the 2025 CHAMPS Alternative Culture Awards

Retailers consistently cite Mixturus’ shelf presence, premium packaging, and unparalleled versatility as drivers of rapid sell through.

But perhaps most telling is how users integrate Mixturus into their daily lives. Kyn, an early customer, shared:

“As someone who’s used basic dry herb devices between sessions, I was just looking for something more durable. Mixturus didn’t just replace those, it solved problems I didn’t know I had. The design is clearly crafted with care, and the aluminum build feels both premium and portable. It’s now part of my everyday carry and a constant in my herbal journey.”

Why Retailers Choose Mixturus

• Mixturus is built for premium placement and dependable margins:

• MSRP: $399

• No minimum order quantity

• Ships display-ready

• Staff training resources and digital assets provided upon onboarding

Each unit is built to the highest standard, with dual quality checks for performance and consistency.

Designed for People, Not Trends

Mixturus wasn’t rushed to market. It was shaped by years of user testing, feedback, and quiet obsession. Keiser’s experience in global manufacturing brought rigorous quality control to every stage. Guided by real-world use cases and inclusive design principles, the product reflects a human-centered approach. From haptic cues and dishwasher-safe cleaning to colorblind-friendly feedback, Mixturus embodies the belief that tools of ritual should be crafted with empathy and care. Mixturus wasn’t created to chase a category, it was created to elevate one.

“We focused not on comparison, but on creation, shaping the kind of device we believed should exist,” says Keiser. “For those who’ve waited for something that truly honors their ritual, we believe we’ve arrived.”

What’s Next for Rite Innovations

With its second production batch underway, Rite Innovations is expanding its retail footprint and preparing for upcoming trade shows including CHAMPS Las Vegas, MJBizCon, NECANN, and Alternative Products Expo in Houston. Each step is driven by the same purpose that launched Mixturus: to design elevated tools for conscious consumers and help redefine what the modern botanical experience can look and feel like.

Join the Movement

If you serve a customer base that values quality, craft, and clean vapor, Mixturus deserves a place on your shelf. Retailers can apply for wholesale access at www.riteinnovations.com and begin offering a vaporizer system already generating national attention.