URB

“We’re offering people a new way to Fly high. High above the monotony of life. Above the midday coffee and dull meetings. Above the binge-watching and doom-scrolling. Above the turbulence.

At Urb, we provide all passengers with a first-class cannabis experience. Because when you’re sky-high, everything is better than when you’re on the ground. The convos. The movies. The snacks. We’re here to make sure you have a good trip. As you blaze new trails, remember to look out the window and watch as the boredom fades further and further away.

“On behalf of the entire crew at Urb, thank you for choosing to get high with us.”

Located in Kenosha, Wisconsin, URB by Lifted is a pioneering force in the cannabis industry, known for its commitment to quality, innovation, and customer satisfaction. Founded in 2015 by Nicholas Warrender, the brand was born from a need for more accessible and reliable CBD products. Over the years, URB has evolved to introduce cutting-edge cannabinoids and unique delivery methods, continually enhancing consumer lifestyles with a focus on emerging products. From the outset, Nicholas Warrender’s background in branding and graphic design, combined with his personal journey through autoimmune disease treatment with CBD, shaped URB’s mission. This personal connection to wellness drove the brand to deliver not just products but solutions that genuinely improve lives. Nicholas emphasizes, “It is a labor of love to provide a wellness alternative to so many people”.

URB is renowned for its first-to-market strategy, particularly with products like Delta 8 and Live Resin Vapes. At the heart of URB’s operations is “The URB Standard”, a rigorous standard for product safety and quality. Owning their manufacturing facilities allows for strict control over every aspect of production, from sourcing to final testing. The brand’s dedication to clean, safe, and effective products is reflected in their comprehensive quality assurance practices, which include extensive third-party testing and GMP compliance. Additionally, each oil batch undergoes a quarantine process, while hardware receives extensive stress testing, ensuring that all items maintain the highest levels of safety and functionality before reaching the consumer.

Adam Borson, Marketing Director for Urb, states “As pioneers of the cannabis industry, we built the runway for everyone else to fly. But we’re never set on autopilot. As a CPG company that offers alternative products, we’re elevating how people perceive the industry with Urb’s innovative rebrand.”. This rebrand incorporates an airline theme to further distinguish its products in the market and focuses on effect-based products, making it easier for consumers to select the right product for their needs. The “Fly High” product line by URB is a first-class collection of cannabis products, ingeniously themed around aviation to elevate the consumer’s experience to new altitudes.

This inventive lineup includes the Aerovape 710 disposable and Flight Fuel Vape Cartridge, both custom-engineered to deliver smoother hits and better flavor, designed to make every session feel like an effortless takeoff. The Skybite gummies, crafted with a curated blend of multiple cannabinoids and terpenes and “True Infused” terpenes, offer passengers a flavorful journey through 13 different strain-inspired varieties, ensuring a delightful cruise through their day. Nicholas Warrender proudly states, “Utilizing true-infused terpenes, our new Skybites gummy line is the next evolution in edibles for the industry that will delight businesses and customers.” Completing the lineup, the Jointcase Preroll pack contains five THC-A diamond-infused prerolls, categorized into effects like Uplift, Relax, or Create, providing tailored experiences whether you’re looking to soar through creative endeavors or glide into relaxation. Each product in the “Fly High” line promises a premium, turbulence-free experience, helping consumers navigate their daily adventures with ease and enjoyment.

URB’s marketing strategy is as innovative as its products. At trade shows like CHAMPS in Las Vegas, URB went beyond traditional booths by creating an aviation-themed experience complete with a mock airplane setup, with flight attendants and travel agents, to introduce attendees to their product lines in an engaging manner. This approach not only highlighted the brand’s creative marketing but also solidified its reputation as a leader at the forefront of the cannabis industry, even earning recognition by Cannabis Now as one of the top brands of the conference. You can snag a flight for yourself at their next exhibit at upcoming Champs Tradeshows and TPE.

URB extends considerable support to its retailers, providing marketing materials, detailed product training, and direct consumer traffic facilitation to retail locations. Their efforts are designed not only to enhance product sales but also to ensure that consumers return for the trusted quality and experience that URB products guarantee. URB also actively contributes to legislative advocacy, dedicating a significant portion of each sale to lobbying efforts that protect the psychoactive hemp industry. As a board member of the American Healthy Alternatives Association (AHAA), URB helps drive positive legislative outcomes and ensures regulations that safeguard both businesses and consumers. This partnership allows URB to use its industry expertise to help develop standards and practices that benefit the entire cannabis community. URB by Lifted continues to soar in the cannabis industry, committed to delivering high-quality, innovative products that cater to a diverse range of consumer needs.

For more information, visit urb.shop and explore how URB is setting new standards in the cannabis market.